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Sales Collateral
Perception Health Sales Collateral
Working with a team of data scientists who use predictive analytics and machine learning to analyze more than 22 billion clinical referral records, I wrote and designed messaging that helped healthcare administrators quickly understand the benefits of using Perception Health’s platform. The messages and the brand standards I created were used in all presentations, sales collateral, social media, email marketing, and the company website.
As a one-person department, I refined the company’s brand and the existing SaaS product identities. Their old marketing was conflicted. Multiple products, each promoted as a stand-alone brand. They were diluting the company messaging and spreading the marketing budget too thin.
While it would have been ideal to pull everything into a single branded platform, we went with the “Powered by Perception Health” approach and went with color-coded versions of the same primary logo layout.
From day one, the team at Perception Health said, “We can make these bold statements because we have the data, and we proved that we know how to mine it.” With that said, I simply listened to them explain each product and wrote down the boldest claims. Sure, I had to do a little scientist-to-layperson translating, but the bulk of the headlines wrote themselves.
