Watch one of Sam’s videos, and you’ll see he has a big, bold personality. He’s unapologetically Sam. His new site needed to show that boldness. At the same time, it needed to be a pragmatic tool that showcases his recipes and entices users to explore.
Back in the early 2000s, when Flash ruled the web, I designed and built Sam’s very first website, along with a couple of more versions after that. But as things go sometimes, he moved over to Squarespace somewhere along the way. Decades went by (literally), then boom! Out of the blue, I get a text with one of those “maybe we should get the band back together” messages.