Perception Health Logos, Taglines, & Descriptors
Building from parts of an old logo, I was tasked to refine the company’s overall brand, including the existing SaaS product identities. I cleaned up the old company logo by updating the font and spun the existing mark so that it pointed up and to the right to imply a positive increase – a change CFOs seemed to appreciate – rather than down.
I refined the company’s brand and the existing SaaS product identities. Their old marketing was conflicted. Multiple products, each promoted as a stand-alone brand. They were diluting the company messaging and spreading the marketing budget too thin.
Using a similar logo layout for each of the company's products. I designed new color standards for each and consistently used them throughout all sales and marketing collateral.
Because the product names were vague, I wrote easy-to-understand taglines and descriptors that gave potential clients an overview of the value of each product.
In addition to what you see here, I also wrote, designed, and produced sales collateral, sales presentation templates, trade show booths, social media campaigns, and I developed the company’s marketing website in Webflow.
This is an animated logo that was used as bumpers on the front and back of video promotions and sales demos.
